Marketing Strategies for Local Businesses

Google’s Knowledge Panel for Miami

Google’s Knowledge Panel for Miami

Back in September of 2010, Google announced an enhancement that provided search results with every letter you entered into the Google search box. Even before you are done with your search query, Google makes predictions and provides instant results.

In May of 2012, Google’s Knowledge Graph improved search results by delivering additional information to answer searcher’s questions. For example, if you search for Miami, Google provides a box with information about the city of Miami including a map, its population and current weather.

Updated Google Search app for iPhone and iPad

Updated Google Search app for iPhone and iPad

A year later, Google debuted their conversational search technology for mobile devices. This allows us to ask our phone or tablet a question and Google will use the knowledge graph to provide answers. In the most recent version of the search app for iPhones and iPads, Google is always listens to you while the app is open, so you can use the “OK Google” voice command to search without having to press the microphone button first.

Google looks at your location, search history, recommendations from friends, results from social media channels and from authority sites to provide the best answer to your questions.

Local SEO Marketing Plan

At ResultsWithEveryLetter.com Marketing Services, we use Google’s Knowledge Graph and our proprietary tools to intercept the Google predictions for results related to your business. We then look at the search demand for those predictions over the previous 12 months to identify search patterns which enables us to create the content users are searching for.

The Web pages we create for our clients have all of the information Google is looking for to populate the Knowledge Graph. We also offer our clients short domain names that are easy for users to remember and great to use on social media sites.

After we have our client’s pages up and running, we monitor and provide monthly traffic reports. Our search and social team can run targeted local Google ads for our clients and create content for social media services including YouTube, Google+, Facebook and Twitter.

Search Report for Weddings

Search Report for Weddings

Free Search Engine Optimization Report

Contact us for a free search demand report about your business. Let us know the keywords you think your clients are searching for. We will send you a list of available domains you can use to increase your Web traffic as well as 100 phrases with the highest search demand for your business, including the keywords that are helping your competitors rank.

If you do not know what your clients are searching for, or why your competitors are ranking higher on Google, our team is available for a phone consultation with you. Visit the free search demand report page for more information.